We are in the middle of a food revolution. Not only do we want to know more about what we are eating, but we also want to know more about where it’s coming from.
This is far from a flash-in-the-pan trend. It is a response to a global problem that needs to be solved.
Global food systems are already struggling to meet the dietary needs of the world’s 7.8 billion-strong population.1 Obesity and related diseases are on the rise, and the devastating environmental impacts of unsustainable farming and manufacturing processes have become abundantly clear.
Unless something changes, these problems are only going to get worse. After all, the global population is on track to hit 10 billion by 2050.2
More and more of us are realising that the world is truly at stake. And today, swathes of companies are forming and repositioning to meet our growing demand for healthy, affordable and nutritious food made using environmentally-friendly methods.
This makes complete sense from a business perspective.
The products and practices that surround sustainable food collectively represent an enormous frontier growth market that is here to stay.
Getting in on the ground floor not only allows companies to give something back to the earth, but it could also stand to make them huge multiples of long-term returns.
Alongside the electrification of vehicles and the rise of renewable energy, we see today’s food revolution as one of the investment opportunities of the century.